Manager Digital Marketing - HealthTrust at Brentwood

Job Description

Job: Materials Management Supply Chain & Logistics

HealthTrust is the industrys leading group purchasing organization, providing sustainable savings for supplies and expert sourcing for medical device and purchased services. With an annual purchasing volume by our members of over $20 billion, membership includes over 1,400 not-for-profit and for-profit acute care facilities and 440 surgery centers, 75 alternative sites and 2,600 physician practices. Founded in 1999, HealthTrust is owned and operated by hospital providers Hospital Corporation of America, LifePoint Hospitals, Health Management Associates, Inc., Community Health Systems, Universal Health Services and the leading Catholic stakeholder systems of Consorta including Catholic Health Initiatives, Catholic Health East and Trinity. HealthTrust is the only GPO with a truly committed modelwith member-driven decision making, compliant purchasing, and a national portfolio of unparalleled value. The Digital Marketing manager is responsible for managing the development of all HealthTrust digital marketing activities, providing leadership as well as tactical execution of Web initiatives. Role leads development of a long-term roadmap, identifying strategies for using online marketing channels to drive awareness, leads and visitor/member engagement and communicating the desired marketing and education messages to include:

• Corporate public websites
• Member portals
• Email marketing
• Social media

Manager provides day-to-day management of all Web projects working with internal resources and vendors to complete projects on time and on budget. Role works cross-functionally to deliver aligned and integrated marketing and communications plans.The ideal candidate is goal oriented, possesses exceptional attention to detail and has a strong technical, analytical and creative expertise in Web marketing. Manager should be equally comfortable crunching numbers in a spreadsheet and researching new ways to reach and engage HealthTrusts target audience. Manager will bring deep experience in this role that can be drawn upon to accelerate the companys strategic objectives. General Responsibilities:

• Develop digital marketing strategy for HealthTrust that includes website deployment, SEO strategy, social media, member portal development and integration with parent company, Parallon:
• Develop policies and procedures for all tools in conjunction with IT and Parallon
• Establish workflows and governance to proactively manage content across the enterprise
• Ensure all sites and member applications adhere to Web brand standards and platform needs
• Manage website content and portals for all service lines to optimize customer experience
• Leverage Web analytics to optimize and improve effectiveness
• Maintain and enhance site content, leveraging internal subject matter expertise to create an engaging member/prospect experience and promote all service line offerings
• Create multi-touch digital marketing campaigns, generating awareness and leads
• Coordinate activities with marketing counterparts to generate awareness and manage site content
• Develop and manage comprehensive digital communications and education offerings
• Support the design, content management and distribution needs for all member newsletters and announcements to streamline processes and maximize member value
• Develop and administer new intranet, Web style guide, team rooms and other internal resource sites to support internal departmental needs
• Provide technical support for the development and hosting of member and employee education course curriculum
• Manage list extractions, data pulls and segmentation for The Source magazine, trade show and other campaigns, as appropriate
• Develop and implement social media strategy to improve brand awareness and engagement
• Create a best-in-class social media presence, utilizing industry best practices
• Marshall internal resources to coordinate content, develop campaigns and metrics

Job Requirements

Bachelors degree with 7 yrs. experience of progressive responsibility in digital marketing positions requiring development and deployment of websites, CMS, CRM, broadcast email and marketing automation. 3 years management experience. Experience working across all management levels in a highly-matrixed environment.Software expertise:

Database: Visual Basic, SQL, MS Access

Application development: HTML, ASP, JavaScript, CSS, Dreamweaver

Graphics: Adobe Photoshop, Illustrator, Flash, InDesign, Acrobat

SaaS: CMS-SharePoint, SiteCore & Drupal CRM-Salesforce.com; Email-Exact Target; Automation-Eloqua; Events-Cvent; Meetings-WebEx; Surveys-SurveyGizmo; Analytics-Google
with cross-platform integration experience

Country: USA, State: Tennessee, City: Brentwood, Company: HCA Healthcare.