Senior Research Insights Analyst 6561-17989 at Knoxville

Job Description:

We are seeking a Senior Research Insights Analyst to lead the design, analysis and synthesis of primary and secondary research to identify actionable marketing insights. The person in this role will work side-by-side with other analysts and the VP of Research and Insights to sift through data gleaned from quantitative, qualitative and secondary research projects to find the story in the numbers; tell that story in acompelling way, and give our clients a clear pathway forward with their marketing efforts.

Responsibilities:

• Be able to utilize, integrate and synthesize findings from a variety of research methods including secondary data analysis, communication audits, existing client research, custom quantitative surveys, online and in-person group discussions and one-on-one interviews.
• Go beyond simple reporting of findings to connect to the clients objectives and strategic initiatives - identifying themes and presenting findings in narrative format which drills to deeper, actionable, strategic insights.
• Utilize strategic business thinking skills to make smart recommendations about what the client should do, based on the results (e.g. What should they change? How should they prioritize their resources? What should the messaging strategy be?).
• Be adept at developing the final power point analysis presentation for research studies, with the demonstrated ability to edit 100+ slide research findings decks down to short, engaging overviews of the most important insights, takeaways and recommendations.
• Demonstrated ability to create and utilize a variety of data visualization tools including infographics, charts, graphs, etc. to effectively and succinctly communicate results.
• Demonstrated ability to create detailed personas/target audience profiles that go beyond basic demographics to reflect deeper drivers, preferences, priorities, etc. to bring the target to life.
• Directly interact with Account Executives and clients in project kick-off meetings (both on the phone and in-person) to brainstorm and recommend the best methodological approach to address research needs. Amicably interact with and question clients to glean the information necessary to scope/price projects accurately and write a good first draft of survey instruments and discussion guides. Diplomatically negotiate client-requested changes either directly, or through client consultants, to ensure both client satisfaction and data validity.
• Be able to validate tabulations and utilize for analysis identifying key findings, profiling target audiences, indexing, and pointing out significant differences in the data, where appropriate.
• Be familiar with a variety of statistical methods including correlations, T/Z-Tests, ANOVA, factor analysis, multivariate regression or discriminate analysis, and cluster analysis, along with conjoint / discrete choice methods such as logit and Hierarchical Bayes, and be able to suggest, interpret and explain the statistical analysis methods used for projects.
• Be familiar with, able to integrate, current and foundational psycho-social research theories regarding human behavior, values and motivation into analysis and recommendations.
• Be a good collaborator working well with the VP Research and Planning and other members of the Leadership Team, as well as other Analysts, Account Executives, Creative Planner, and the Traffic and Production Departments.
• Work closely with the VP Research and Insight, Creative Planner, and Account Executives to offer ideas, support, and information for the next phase of client engagement, including creative brief and campaign development - utilizing information gleaned in the research phase.
• Be a great presenter of findings to clients, via either web-ex or in-person.

Requirements:

• 10+ years experience in research design and analysis
• Masters Degree (MBA Preferred)
• Client-side business experience a plus
• International research experience a plus
• B2B Research experience a plus

Job Highlights:

• Competitive compensation/benefits
• Progressive work environment
• Robust existing research capabilities
• Great growth potential

Skills/Qualifications/Keywords:

Research, Insights, Brand Strategy, Strategy, Presentation, Communication, Sustainability, International, Market, Consumer, Behavior

If interested in this excellent opportunity, please send your resume in a Word document to: kwessner@sky-firm.com

If you have a friend or colleague you would like to refer to this position, we offer an excellent referral bonus program.

Country: USA, State: Tennessee, City: Knoxville, Company: Sky Firm.